What Is Direct Term Life Insurance Aaa – No, they are not boxing gloves. Instead, it’s an apartment. No, it’s not punk. This is a flat size piece of mail.
I opened my mailbox and saw a 10″ x 12″ certificate size envelope. There is an open front and center window in the vertical direction. As I scan it, I see a name printed in bold letters beneath a 40-point gothic-type statement. “Certification”. Illinois is symbolically at the top.
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I’m not so naive, I know it’s a request. Still, what are the requirements? Will taxes be higher? Tanning?
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Finally, it was AAA Life Insurance Company that decided to give me a second chance at life insurance. Or until age 80, when all bets are off.
These are the same people who sent policy kits months ago. It was also sleek and a “performance package”. When you’re ready to sign up, it’s actually a welcome kit. Unfortunately, unbeknownst to AAA, I was disqualified from reporting because of my horrible past. So I put it off.
My reason for highlighting the new collection is to highlight the attractiveness and appeal of the envelope. “Credentials” are ambiguous. But when you say it elegantly, it works. How many direct mail invitations will you send with parchment?40 Point Gothic? After the death of the Sheriff of Nottingham, I can’t predict much.
The design strategy of this AAA kit should be transparent. My guess is that over 90% of recipients will open it. It is irreversible.
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The big question for you is why would you pay extra postage (maybe 15 cents) to send an oversized envelope?
Calculation. Standard #10 envelopes cost about $250 per square meter to kit, list and assemble. Shipping fee, extra $200/m. Total, $450 per month.
Then flatten the document and place it in a large envelope. Let’s say your production costs are neutral, but adding a flat shipping fee of $150 per month increases your total costs by 33%.
So if the small envelope gets a 1% response, the flat needs 1.33% to stay in the game.
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I know from personal experience that this is possible, and judging by AAA’s past use of the apartment, it probably isn’t unusual for them either.
Thanks for reading! Never miss an opportunity to make a “big” contribution with your posts. You may be concerned about the cost, but the higher response rate usually makes up for it.
The AAA insurance proposal I just received is a classic example of successful direct mail design, but with an important twist. This is an implementation package. In other words, it satisfies my political needs.
If you’re worried about getting insurance, delay is a deterrent. AAA direct mail efforts overcome this challenge. The reason this works so well is that it assumes I’m looking for coverage. Before Colonel Blake asks for a pen, Radar knows he needs one.
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There is no need for an interview. But there is a certain percentage of people who really want insurance, and this optimistic set will make everything fine. Like this:
1. Trust: As a AAA member, you are guaranteed 10% off roadside assistance and hotel fees, so I trust this company.
2. Envelope: Unusual, but not unusual. This is huge. AAA pays the USPS a hefty postage premium for these oversized envelopes, but as in life, size matters. It is made of brown kraft paper, is oriented vertically and has a “business uniform” look with a zipper on the side.
4. Manifest: The label contains five clauses, including a “Summary of Scope of Use” which is assumed to be valid. Among other things, there is a “gift of thanks”, which is also there
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5. Don’t bend it: Marketers can only say this if there’s something inside that can be legally placed, like a silver plate. No, sorry, not really, but it gets our hopes up.
A “formal qualification” is enough. The zipper bar advises you to fold and pull it as if you need help.
6. Official Credentials: Sounds a bit far-fetched. I would leave the “LETTER”. However, after the title, the computer generated data goes into the pre-printed box.
Pay attention to the font. As institutional as it sounds, hearing the whirring of an 80’s dot matrix printer’s gears advancing a continuous form across the page is enough to warm any actuary’s heart.
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9. Three “risk-free” points: There are two types of risks associated with direct mail. The easiest thing to understand is “cheating”.
Ambiguous danger is the personal difficulties associated with saying yes. This letter informs you that there will be no medical examination, no samples to be sent, and most importantly no seller. So ditch the latex gloves.
10. Next steps: Now your letter tells the reader how to apply. There are five steps, the last of which is a cumulatively enhanced term.
11. VERY IMPORTANT: This letter is signed by an official of AAA Life Insurance Company. Unfortunately, the author, Harold W. Jr. Huffstetter seems to suspect me of being a dirty check forger. If this is his true mark, I am disgusted by the enthusiasm and strict discipline of his fourth grade teacher.
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12. Individual coverage selection chart. (Not Specified) There are many legal barriers to direct mail marketing of insurance, and potential policyholders cannot complain about a lack of information. However, if you look closely, the financial burden is greater on non-smokers.
By the way, very cheap prices start at 18 years old. Will Millennials Buy Insurance? I don’t doubt it, but it will make the baby boomers take notice.
13. Color marked application form. Again, this form may have passed a martyr-like legal scrutiny. I like it because it adds some color to the soft packaging. Adequate space is required for name and address.
14. But observe the QR code in the upper right corner. Can I scan it and apply online immediately? No, that’s a good thing too. If you get distracted at this point and go to the website, you could ruin the sale.
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In fact, QR codes are designed for AAA data entry staff. The scan identifies me and all tracking details attached to my record.
15. The scope is clearly indicated. The charm of this work is the content on the cover. This is an informative piece, once again explained in simple, low-energy language.
16. My gift of gratitude. Everyone wants this set. Collectible item. This is a gift set of address labels.
Address labels for cell phones, laptops, tablets, cell phone batteries, cameras, dog collars, staplers, strollers, DVDs, and more. including everything that can be carried. If it’s yours and you want to move it, the label can be used. Warren Buffett may one day label every freight car on the BNSF railroad.
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17. Finally, a blue return envelope with mother’s instructions to sign and date the application … and apply a personal handling mark …
You might think this is a joke, but you can bet AAA mailboxes are filled with return envelopes with unrelated labels. why? First, we don’t want to be offended by the karma of our life. Second, we like to play with sticky things. Honesty.
How many return envelopes have been thrown away because confused customers accidentally cut through the wrong hole? A little scissors icon will help.
When it comes to putting ink to paper, insurance marketing is very robust, yet customer-friendly. As this collection demonstrates, what it lacks in emotional appeal it makes up for in realism. Most importantly, I wasn’t trying to sell. It is assumed that you are ready to apply.
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Thank you for taking the time to read this. Send this to your direct mail friends. Thank you! AAA Life Insurance Review 2023 (Company + Rates) AAA Life Insurance has fixed interest rates as low as $7.57 per month. We offer several insurance types and well-known brands.
Ty Stewart is the founder and CEO of SimpleLifeInsure.com. He started researching and learning about life insurance when he bought an insurance policy for his family. He has been featured as an expert life insurance speaker at agency conventions and top publications. As an independent licensed life insurance agent, we’ve helped provide insurance coverage to clients across the country while providing affordable premiums.
Jimmy McMillan is an entrepreneur and founder of HeartLifeInsurance.com, an independent life insurance broker. His company specializes in life insurance for people with heart disease. He knows how difficult it is to get health and life insurance after a heart attack. Jimmy is a nationally licensed insurance agent and CEO of Valient and has been featured on podcasts…
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