Tech House Outlets – TechHouse selects new EPoS solution from Futura Provides an integrated real-time view of inventory, sales and customers
Retail brand TechHouse, which now operates online and through four stores in Greater London, won the Mobile Consumer Choice Award for Best Repair Service, upgrading to EPoS and Futura’s HO system for real-time retail management.
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This will help streamline retail processes and inventory control into one intelligent, fully integrated system to support continued business growth, greater management control and a seamless multi-channel customer experience in store and online.
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A key requirement for TechHouse was to unify stores and online sales into a single retail management system to provide a unified view of inventory, sales and customer data in real time from anywhere in the business. In addition to its successful same-day smartphone repair services, the company sells a range of phones and accessories, as well as technology and gadgets for the connected home.
Adrian Lance, CFO of TechHouse, said: “From our list of retail management systems, Futura was clearly the best fit for our business, providing a flexible, intuitive and scalable solution along with the support and backup we needed. The independence of the hardware is particularly beneficial because it allows us to keep the existing PCs and cash registers in the branch, which the employees are already familiar with.”
“Importantly, Futura is already making a real difference by providing a single, real-time view of the entire business, in-store and online, all from one central system,” continued. “This was not possible before, but now we have a complete view of inventory across the company, which allows us to see our position at a glance and improve the speed and accuracy of checkout.”
The development and implementation work, which took just 11 weeks, included a full integration with the company’s e-commerce provider using the standard Futura API, allowing all orders, item creation, fulfillment and reporting to be managed centrally. in one system.
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In addition, changes in the systems and in particular the requirement to take specific data have allowed TechHouse to offer a completely new service, the purchase of used mobile phones from customers, which are then renovated for resale later. Futura is also fully integrated with Mailchimp’s email marketing solution and supports yReceipts at checkout, enabling custom email receipts and integrated transaction-based marketing.
Tech House also acquired Futura4Analyser, an additional business intelligence module that provides more in-depth analysis and management information than standard reports. This includes trading package reports and management dashboards that provide performance information at a glance with the ability to drill down to performance details. For example, which items or categories of stock perform better, where to optimize stock levels in the most popular chains, gross profit analysis and even sales commissions, which was not possible in the previous system.
Using Futura4Data, TechHouse can create many new lines faster, and with Futura’s marketing tools, they now have more control over where to best ship inventory and real-time visibility into what’s selling.
Now we have a complete overview of inventory across the company, which allows us to see our position at a glance and improve the speed and accuracy of checkout.
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