Life Insurance Youi – Youi Insurance breathes new life into its long-running “you.insured” platform with a campaign developed by their newly expanded in-house creative team.
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Building on the brand’s legacy of providing insurance for individuals, the campaign invites Australians to find insurance that is ‘better than you’. Launched in four films across TV, with a social and digital video format organized and integrated across all media channels, Youi has also renewed its brand design approach and developed a strategy complete sonic branding, including a new sonic logo.
Life Insurance Youi
Youi’s chief marketing officer, Angela Greenwood, said: “After the project to clearly define Youi’s brand design and customer value proposition, our aim was to create a platform for campaign in a simple and long-lived manner.”
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“You.insured is an incredible brand asset, and our goal is to grow it in a way that stays true to what makes Youi a people-focused challenger.
“Insurance advertising is often characterized by exaggeration and fiction. We believe we stand out by being refreshingly authentic, with the same standards that reflect our commitment to understanding our customers and what makes them tick, and what t’ the protection we provide increases the quality of their daily lives. ”
Youi has long operated in-house, however in the past 18 months they have changed their business model, adding to their innovation capabilities and unique organizations throughout the industry.
“We are proud to be one of Australia’s premier examples of in-house organizations that have put innovation at the heart of the business from day one, with an innovative hybrid approach, supported by business strategy and consulting. design from Re, improved sonic branding. by Resonans, and digital production with BRX, giving us an extra layer of unique thinking and firepower from an industry leader.”
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Running nationwide from this week, the campaign will be seen across TV, OOH, digital and radio, with a further seven locations expected before the end of the year.
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